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SMS Marketing

Send targeted SMS campaigns to customers directly from the client application.

SMS is the channel teams use when timing is critical and visibility must be immediate. The SMS Marketing module in the App Builder provides a drop-in way to run targeted text campaigns from the same operational environment as users, segments, and transactions.

Overview

Because messaging is executed inside the app platform, teams can move faster from intent to delivery without context switching between disconnected tools. This is especially useful for reminders, urgent updates, limited offers, and time-sensitive operational communication.

  • Drop-in SMS capability — deploy targeted text outreach without custom integration work
  • Fast operational delivery — launch campaigns quickly from manager workflows
  • Audience-aware communication — align sends with the right segment at the right moment
  • Built-in execution feedback — review outcomes and improve campaign quality over time

How It Works

1) Open SMS operations from manager

Teams start from the manager workspace, where campaign control and execution are centralized for staff.

SMS manager workspace

2) Draft and target the message

Campaign setup covers message content and targeting so teams can deliver concise, relevant updates to the right recipients.

SMS message setup

SMS targeting and campaign configuration

3) Monitor delivery and iterate

After launch, teams validate campaign performance and use results to improve future sends.

SMS campaign status and results

Why This Matters for Business Apps

For many businesses, the fastest way to create action is a direct message. SMS Marketing turns that into a repeatable, measurable operating workflow inside the same system the business already uses.

See it in action

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