Push Marketing

Push notifications are one of the most effective re-engagement tools in modern business apps. The Push Marketing module in the App Builder gives teams a drop-in notification engine for timely, targeted communication across customer journeys.

Overview

Rather than treating push as a technical add-on, this module makes it an operational capability. Teams can create campaigns, control delivery strategy, and evaluate response patterns directly within the platform.

• Drop-in push campaign engine — activate cross-journey notification capability quickly
• Targeted engagement delivery — route notifications to the right audience segments
• Operational send control — manage campaign setup and launch from manager workflows
• Performance-driven improvement — optimize message timing and content from results

How It Works

1) Launch and configure campaign operations

The workflow starts in manager, where teams prepare campaign structure and baseline delivery settings.

2) Build targeting and message strategy

Teams then configure message intent, recipient logic, and rollout behavior so pushes are useful rather than noisy.

3) Track engagement and optimize future sends

After delivery, teams review response signals and feed those insights into the next campaign cycle.

Why This Matters for Business Apps

Push Marketing helps clients keep customers active, informed, and returning to the product. As a native module, it stays aligned with the same data, permissions, and workflows powering the rest of the app.