Scott
Founder, Uncommon Frank
"We always delivered technology for our clients, but it was limited to WordPress and ClickFunnels. Platfio gave us the ability to deliver real, custom applications — and that changed everything."
The Agency
Uncommon Frank is a full-service digital agency that specializes in go-to-market strategy and growth for ambitious companies. Scott and the team work closely with founders, marketing leaders, and growing businesses to launch and scale — always delivering technology solutions as part of the engagement.
For years, those technology solutions were limited. The team could build a WordPress site, set up a ClickFunnels funnel, or wire together a handful of SaaS tools — but when a client's needs went beyond what those platforms could do, Uncommon Frank had to say no or bring in an outside development shop. That ceiling was frustrating, because the team understood what their clients needed. They just couldn't build it themselves.
The result was a pipeline bottleneck. Opportunities that required anything beyond a basic website — custom booking systems, client portals, mobile apps — were either turned away or outsourced at thin margins. Scott estimated the team was leaving 10–15 winnable deals on the table every month, simply because they couldn't deliver what the client actually needed.
The Challenge
The core problem was capability, not ambition. Uncommon Frank's clients — particularly those in the growth phase — frequently needed solutions that went beyond templated websites and landing pages. Custom booking systems, client portals, internal tools, mobile apps. The kind of functionality you can't get from WordPress themes and page builders.
Outsourcing development was slow, expensive, and hard to quality-control. The engagement would stall while a third-party dev shop scoped and built — often delivering something that didn't match the vision Uncommon Frank had for the client. The margin was thin, and the client experience suffered from the handoff.
Project 1: PitchPlus — Discovery Engagement
Uncommon Frank's first project on Platfio was a paid discovery engagement for PitchPlus, a platform helping users refine and deliver better pitches. Rather than jumping straight into a full build, Scott used Platfio's Plan Builder to run a structured discovery session — working through the product vision, target users, feature requirements, and technical architecture with the PitchPlus team.
The output was a professional, shareable technical plan — not a rough Notion doc or a slideshow, but a complete PRD the client could review, share with stakeholders, and use as the foundation for the build phase. This was exactly the kind of deliverable that Uncommon Frank previously couldn't produce in-house.
Beyond the plan, Uncommon Frank also built a working prototype for PitchPlus using the App Builder — giving the client a tangible, interactive preview of their product before committing to a full build.
The discovery engagement demonstrated something important: Uncommon Frank could now offer paid planning as a standalone service, not just a loss-leader for a bigger project. The Plan Builder made it professional enough to charge for and repeatable enough to deliver consistently.
Project 2: ProfitGap — Custom Apps for Accounting Firms
With the PitchPlus discovery proving the workflow, Uncommon Frank moved into their first full build project on Platfio. ProfitGap is a series of applications built specifically for accounting firms — helping them identify revenue gaps, communicate insights to clients, and streamline advisory workflows.
This was the project that proved the full pipeline. Discovery in the Plan Builder, proposal through the Proposal Builder, and build in the App Builder. What would have previously required outsourcing — or turning the client away entirely — was now something Uncommon Frank delivered end-to-end, in-house, using Platfio.
ProfitGap is a real, custom application serving a specific industry niche — exactly the kind of project that was off-limits when the team's toolkit was limited to WordPress and ClickFunnels.
Project 3: Off The Tools — In Progress
Uncommon Frank is currently building an app for Off The Tools — a venture led by a serial entrepreneur who is redefining the landscape of business training for tradespeople in Australia. The platform helps tradies transition from working in their business to working on it, with structured training programs, resources, and community features.
This project represents exactly where Uncommon Frank is heading: working with ambitious founders on genuinely impactful products, using Platfio to handle the full lifecycle from planning through to deployment. It's the kind of client and the kind of project that simply wasn't possible before.
The Shift
Three projects in, the transformation is clear. Uncommon Frank went from an agency limited to WordPress and ClickFunnels to one that delivers custom mobile and web applications — without hiring developers or outsourcing to third parties. The team replaced nine separate tools with one platform, and the lead-to-delivery pipeline is 40% faster.
The deal flow has changed, too. Those 10–15 opportunities per month that used to get turned away? They're now winnable. Projects that would have been "too custom" for a WordPress shop are exactly the kind of work Uncommon Frank delivers on Platfio. At an average deal size of $8K–$25K, that's a significant revenue ceiling that's been removed.
More importantly, the kind of work has changed. Discovery engagements are now a chargeable service. Full app builds are delivered in-house. The conversations with clients are different because the answer is no longer "we can build you a website" — it's "we can build you whatever you need."
"We went from being the agency that builds websites to the agency that builds whatever you actually need. That's a fundamentally different conversation with a client."
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